I partner with founders, leaders and teams to align around purpose, elevate leadership capacity, and unlock potential for meaningful growth and impact.

Let's connect

Unlocking the potential of people and purpose-driven brands

Trusted by:
lululemon
Sage Natural Wellness
Lagree West
Jaybrid
Stoko
Bailey Nelson
Whistler Blackcomb
Eminence Organic Skincare

I partner with founders, leaders and teams to align around purpose, elevate leadership capacity, and unlock potential for meaningful growth and impact.

Let's connect
A woman with shoulder-length blonde hair, wearing a black shirt, smiling, standing in front of wooden shelves with green climbing plants.

ABOUT CHRISTA

Transforming people, teams, and communities through purpose-driven leadership.

I am a connector, creator, leader, and people alchemist. For over 20 years, I’ve led purpose-driven brands including Whistler Blackcomb, lululemon, and Saje Natural Wellness—building cultures that inspire connection to self, community, and the world.

My work centers on transforming leaders and teams to bring their fullest vision to life through clarity, collaboration, and conscious leadership. As a coach and consultant, I help people and organizations align purpose with performance and create meaningful, lasting impact.

Ready to elevate your leadership and bring your vision to life? Let’s create what’s next—together.

Book a Discovery Call

Consulting + Fractional Services

Supporting organizations through transition, transformation, and growth

Two women are sitting at a round table in a modern office space, engaged in a conversation. One woman with blonde hair is listening, while the other woman with light brown hair is gesturing with her hands. There is a silver laptop on the table and a background of green plants and large windows.

  • Supporting organizations through transition, transformation, and growth.

    • Growth + Commercial Strategy: Driving clarity, alignment, and execution to accelerate brand and business performance.

    • Brand + Marketing Leadership: Shaping purpose-driven strategies that build resonance, community, and long-term loyalty.

    • People + Culture Design: Cultivating healthy, high-performing teams through conscious leadership, development, engagement and org design.

    • Strategic Gatherings: Designing and facilitating immersive experiences that translate business strategy into clarity, alignment, and action.

    • Leadership + Personal Development: Crafting offsites, retreats and workshops that deepen self-awareness, expand capacity, and strengthen authentic leadership.

    • Culture + Community Building: Curating events that foster belonging, connection, and shared purpose across teams and organizations.

    • Internal Engagement: Activating culture through intentional offsites, vision sessions, and milestone celebrations that inspire and unite teams.

    • External Brand Experiences: Creating meaningful brand moments that connect customers and communities through story, practice, and purpose.

Book a Discovery Call

Leadership Coaching

Empowering leaders to lead with clarity, purpose, and impact. These guided 1:1 conversations are designed to help you create a personal + professional life that lights you up.

Two women sitting and talking at a cafe or office, with laptops open in front of them, near a large window with city view, one smiling and the other with back turned.

  • Partnering with leaders to expand self-awareness, sharpen strategy, and navigate complexity with confidence.

  • Guiding individuals through pivotal professional moments to align their work with purpose and values.

  • Helping leaders articulate their “why” and translate it into meaningful, results-driven action.

Ready to elevate your leadership and unlock your full potential? Book a free discovery call today, and let’s explore how we can bring clarity, purpose, and impact to your next chapter.

Book a Discovery Call

Community Building

  • Community Academy Masterclass

    Future-proof your brand by creating a holistic and integrated approach to growth, attracting an authentic community following.

    Enroll today →

    Two women standing in front of a large screen giving a presentation to a seated audience. The screen displays a logo and the text 'Exercise Creating your Community Anchor.'

  • BrandTogether Speaker Series

    The world needs community now more than ever. Join me with my co-host, Michelle Lazar, as we chat with the people who are creating it.

    Watch the latest episode →

    A woman with a microphone leading a group discussion in a bright room with large green plants.

  • Consulting Services

    Leverage my expertise to audit your marketing and provide strategic guidance to elevate your experiential programming, turning customers into brand advocates.

    Book a discovery call →

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My Work

  • A woman leading a yoga or meditation class with a large group of people in a spacious room, several participants performing a pose with extended arms or legs, large windows, and a sign that reads 'Funnel Sutton' in the background.

    lululemon

    Ambassador summits + community immersions

    Community strategy, experience design, leadership development, influencer + ambassador engagement.

  • A woman with curly hair wearing sunglasses and a red swimsuit, smiling and holding a colorful surfboard with red, yellow, and green stripes, at a beach.

    Bailey Nelson

    Brand campaign

    Strategic influencer engagement, experiential brand campaign strategy + execution, experience design

  • A group of people having a gathering or picnic outdoors in a park with tall buildings in the background, during the daytime with the sun shining brightly.

    lululemon

    Women of Leadership retreats

    Business-integrated internal experience design and production

  • Group of people celebrating outside, holding signs that read "Welcome to Saje Academy!" and wearing casual attire with some holding green pom-poms.

    Saje Natural Wellness

    Saje Academy

    Internal leadership development, product training + education, brand engagement

Testimonials

  • “Christa is a talented business developer, community organizer, team leader and strategic thinker. Her energy, passion and authenticity are contagious and contributed in an oversized way to the creation of an exceptional company culture.”

    — Michael Vineberg, Former CEO,
    Saje Natural Wellness

  • “Christa's ability to see how a brand comes to life through its people and community is world-class. She is a connector at heart; creating strategies that build brand awareness in a grass-roots, authentic way.”

    — Bree Stanlake, Former Managing Director,
    Bailey Nelson

  • “Our work together has truly made a huge difference and I’m so grateful for the growth I’ve experienced, both personally and professionally.”

    – Hilary Van Stone, Director of Omnichannel,
    Left on Friday

  • “The biggest benefit of working with Christa has been navigating the unknown with a professional who has substantially more business experience. This has been invaluable for a first-time CEO/Founder. Our coaching sessions have been worth every penny!”

    — Bear Johal, Founder,
    Worthy Health

  • “I count on Christa to tell the truth, to put people first, and to always find a way to create something remarkable; she's never ever let us down.”

    — Steph Corker, Founder,
    The Corker Collective

  • “What makes Christa remarkable is not only how she leads, but how she listens. One conversation, one question, even one moment of silence with her can shift everything. She turns shared space into shared strength, reshaping people from the inside out. Her leadership is steady, clear, and deeply transformative, reminding you that real power isn’t about control, it’s about connection.”

    — Emily Shimwell, Founder
    Dine Wilder